TCL has been Named the No.1 Chinese Television Enterprise for the Eighth Consecutive Year
(16 October 2013, Hong Kong) – TCL Multimedia Technology Holdings Limited (“TCL Multimedia” or “the Group”, HKSE stock code: 01070) announced that TCL has maintained its No.1 position among television enterprises based in China with a brand value of RMB63.916 billion and ranked sixth among the top hundred China’s brands in the 19th League of Top 100 Most Valuable Brands of China that was revealed in France. This has been the eighth consecutive year for TCL to have won the same award, which has not only demonstrated its influence as a truly global brand, but has also reflected its sustainable, solid and significant branding strategies and achievement.
Mr. Li Dongsheng, Chairman of TCL, said, “In recent years, TCL has been pursuing persistently its internationalization strategies through widening its global footprint and integrating various resources, leveraging its advantages of vertically integrated supply chain, research and development, industrial and global operation, expanding strategic co-operations with global partners, tapping into opportunities brought about by development of the mobile internet era, seeking more technical innovations and product breakthroughs, in an effort to enhancing the brand value of TCL by providing the latest and the best consumer electronics products to the global markets.”
Mr. Hao Yi, Chief Executive Officer of TCL Multimedia said, “In 2013, TCL has initiated its branding upgrade strategy by putting all our efforts in branding, products and sales. We position ourselves as a ‘pragmatic innovator’ in the creation of joyful experiences for consumers through visionary product technologies and innovations, navigating TCL’s way towards a ‘young, fashionable and internationalized” transformation. In addition, TCL has been engaging in high-level international entertainment marketing through the premium collaborations with “Iron Man 3” and Hollywood’s Chinese Theatre, to enhance the brand recognition and influence of TCL.”
Inaugurated in 1995, the Chinese brand value evaluation is the earliest and the most long-lasting professional research on brand value comparisons with a focus on competitive consumer brands with leading industry positions originated in China. This has become an important reference for understanding of brands in China at home and abroad.