TCL to Name Grauman’s Chinese Theatre in Hollywood. Prelude to a New Era of Global Entertainment Marketing by Chinese Brands
(22 January 2013, Hong Kong) – TCL Multimedia Technology Holdings Limited (“TCL Multimedia” or “the Group”, HKSE stock code: 01070) is pleased to announce that the Group has obtained the naming rights of Grauman’s Chinese Theatre, the landmark building on Hollywood Boulevard. The building will be officially renamed “Hollywood TCL Chinese Theatre". This move marks the first time the Theatre reaching a naming cooperation with an enterprise since its completion 85 years ago. It not only marks the beginning of a new era of cooperation between Chinese brands represented by TCL and the international entertainment industries, but also represents a milestone in the globalized development of Chinese enterprises.
After the new name becomes official, TCL will assist in the overall upgrading of LCD and LED digital display, electronic posters and advertising screen facilities in the Theatre.
Mr. Donald Kushner, Chief Executive Officer and Co-Chairman of Chinese Theatre Management Company said: "Today will go down in our corporate history as a milestone. In this significant cooperation between TCL and Grauman’s Chinese Theatre, a number of audio- and video-equipment maintenance and upgrade projects will be carried out in the theatre. Grauman’s Chinese Theatre in Hollywood is a landmark building that has ascribed the rich heritage of Hollywood as the world’s entertainment capital. It carries a critical influence in the world’s motion picture entertainment Industry. We finally picked TCL from among a wide array of different brands originated in the United States of America and from around the world. Our decision is based on the fact that TCL, as a world leading consumer electronics enterprise, can help the Theatre upgrade facilities both within and outside the building with its innovative products and technologies, instilling agility into this historic theatre. We believe TCL can also bring a new experience with strong imagination and sense of the future to global audiences, especially the young generation. As the world’s entertainment capital, Hollywood is pleased to collaborate with top notch enterprises in China to explore the Chinese market." Ms. Shu Luomei, Commercial Counselor in Consulate General of China in Los Angeles, was invited to attend an unveiling ceremony for renaming the Theatre. She delivered a speech and expressed her gratitude of having this important cooperation between TCL and Grauman’s Chinese Theatre in Hollywood.