TCL Multimedia Makes Breakthrough with its Annual LCD TV Sales Volume,Exceeding 15 Million Sets
(18 December 2012, Hong Kong) – TCL Multimedia Technology Holdings Limited (“TCL Multimedia” or “the Group”, HKSE stock code: 01070) is pleased to announce that its annual LCD TV sales volume exceeded 15 million sets as at 18 December 2012, marking the first time a Chinese TV player has reached 15 million sets in annual sales volume, a significant milestone in the development of the PRC TV industry. Meanwhile, the Group remains optimistic about the prospects for the PRC’s TV industry and its business development, and is confident that it will achieve its 2012 LCD TV sales target of 15.2 million sets.
According to the latest DisplaySearch report, as of the third quarter in 2012, the Group’s global LCD TV market share increased to 6.7% in the third quarter of 2012 from 5.0% in the second quarter of 2012, bringing its ranking up to No. 4 and marking the first time a Chinese TV player has been ranked among the top four global LCD TV makers by market share. The Group has also maintained its No.1 position in the PRC LCD TV Market with a market share of 18.7%.
TCL Multimedia successfully secured its leadership in the TV market by virtue of putting a focus on “speed and efficiency” in its operational and marketing strategies, and to its dedication to the optimization of its product mix and sales channels. Having not only pioneered the “full cloud strategies“ and announced a number of smart “cloud” products in April 2012, the Group also jointly launched iCE SCREEN with Tencent Holdings, the world’s first large screen mobile entertainment smart “cloud” product, creating a new form of consumer electronics product. This innovative cross-industry integration model has also set a new benchmark in innovation in the consumer electronics industry and internet industry in the PRC. In 2012, the Group signed a strategic cooperation agreement with a number of home appliance chain stores, including Suning Appliance, to further expand its emerging and traditional channels such as online shopping, making a leap in the PRC market. In the first three quarters of 2012, the sales volume of LCD TVs in the Overseas Markets increased by 75.97% year-on-year to 4.878 million sets.
In addition, with a brand value of RMB58,326 million TCL maintained the top TV brand in China for the seventh year in a row in the “Most Valuable Chinese Brands Evaluation”, co-organized by R&F Global Ranking Information Group Ltd. and Beijing Famous Brand Evaluation Co., Ltd. Apart from establishing a strategic partnership with the Hollywood film “Cloud Altas”, TCL was also ranked among the “Global Competitiveness Brands – Top 10 from China” for the third consecutive year.
In addition to pursuing its “full cloud strategies”, TCL Multimedia continues to cement the layout of its strategies in the global market, to accelerate the development of innovative technology, optimize its product mix and take full advantage of vertical integration in order to enhance its core competitiveness. In the meantime, TCL Multimedia continues to increase its brand influence in the worldwide by taking advantage of its multi-brand strategy.