1. Market Leading Position
Ranked Top 3 in both global and the PRC TV markets (Source: IHS and CMM)
2. Vertical Integration Advantage and Global Strategy
- The only Chinese TV enterprise possesses a complete vertically integrated industrial chain spanning panel, module and assembly.
- Manufacturing bases in the PRC, Mexico, Poland, Vietnam，Brazil and Argentina, establishing globalized industrial capabilities.
- Committed to the implementation of high standard intelligent factory and automated manufacturing, adopting Industry 4.0 through Tonghu Project (with total capacity reaching 35 million sets), aiming to achieve synergy with China Star Optoelectronics Technology (“CSOT”), lowering costs and raising production efficiency.
3. Innovative Products and R&D Capability
- Innovative products: cutting-edge quantum dot (QLED) TVs and brand new Living Window All-scenario TVs with industry-leading AI technology.
- Highly recognized by the industry: TCL products received numerous accolades and awards from various prestigious institutions, including CNET News’ “Best TVs” Award, CNET’s Editor’s Choice Award and the EISA Award - "Best Buy LCD TV” .
- Leading R&D capability: established a joint A.I. design center with TCL Corporation to accelerate R&D and application of A.I. technology.
4. Diversified Business and Strategic Transformation
- Internet TV business reinforced “1+1+N” strategic cooperation with greater monetization capability.
- Develop Smart AV Business by establishing TES and obtaining brand authorization of “ONKYO”.
- Acquired CI Tech to explore B2B business and enter the blue ocean market of commercial display.
- Set up an open smart home system with the smart TV as the terminal.